27 Nov Sue lost weight accidentally

Sue lost weight accidentally because she was no longer desperate for chocolate all day.

When we relaunched WeightChoice, Sue kindly volunteered as a guinea pig so that we could show living proof that our claims about changing people’s eating habits very rapidly and effortlessly were true. Below is Sue’s before and after video.

Postscript: When we treat food habits, we always try to be as specific as possible. So instead of treating “chocolate”, we work on a specific type of chocolate. When that’s done, we typically move onto the next type of chocolate and so on, and by the time we’ve treated 3-5 types, the person generally doesn’t have any issue at all with chocolate any more. Sue was unusual in that months later, even after treating just one kind of chocolate, Sue didn’t want any kind of chocolate at all.

Sometimes we get really lucky!