About WeightChoice

WeightChoice is not a diet, and at the same time it deserves the title of the most radical and innovative weight normalisation program on the planet because it is totally different from anything else you would ever have tried or even heard of.

I mean, you already know that diets fail for nearly 98% of people, don’t you?

There is one reason, and one reason only, that you are overweight and that is because you are taking in more calories than you need to maintain your ideal weight. And even though you may have dieted and lost weight in the past, it always comes back. So we’re not going to give you a diet.

What about all the people who say they can’t lose weight on 800 calories a day? Or people who say they don’t overeat and don’t know why they’ve accumulated unwanted weight?

I’ll let you in on a secret about that, but first I’ll share some interesting research. Every single study which has taken people who claim they cannot lose weight on their current intake (whether that was 800, 1000, 1200 or 1500 calories) and placed them in a controlled environment where they were provided with only the food they claimed to be eating, has shown that these people, without one single exception, lost weight.

So what on earth is going on?

Now let me share that secret with you. It’s called amnesic eating and it happens very consistently amongst people who are trying to starve themselves, or to at least deny their real food preferences.

You see, your unconscious mind will fight tooth and nail not to go without what it really wants, and all the willpower and self discipline in the world is no match. Here’s an example. You might completely forget how that packet of biscuits in the pantry managed to disappear in a week. You may even think that someone else must have eaten it. You will swear black and blue that it wasn’t you, but it was.

So what happens is that you can be very disciplined about your meals. They’re completely healthy. The portions are correct. And it may even seem that you are in fact eating very little. But in between those meals food and/or beverages, other things are most likely being taken in, without your conscious memory of the fact.

This is why amnesic eating is just one of the factors we investigate and help you to deal with comfortably and completely non-judgementally. Believe me, almost EVERYBODY does it, so if you’re one of those people who “can’t lose weight even on starvation diets”, you are very much far from alone.

The other factor is plain unawareness of what’s actually in the food we eat. We could eat well all week, but every weekend basically take in enough to double or more our weekly intake. We could have a habit of using shakes, or grabbing a capuccino, adding 500 to 1000 calories a day to our actual needs, and 5-20 kg in a single year depending on the particular habit.

Or if we’re female and do most of the cooking and serving of food, we may have moved into a habit of putting the same portions on our plate as our much bigger partner who also may have a much faster metabolic rate because of greater muscle mass. If he/she is big too, we might have been putting even more on their plate so that our lesser amount doesn’t seem so “small”.

Finally, there is emotional eating, situational eating, habitual eating, and compulsive eating, that may or may not overlap the other factors. We are expert at helping you discover what’s going on and completely free you from it, effortlessly and permanently.

How does WeightChoice work if it’s not a diet?

WeightChoice works by firstly identifying what your deep-down, true food preferences actually are. We don’t want you to “try” to be good. We actually need you to eat whatever the hell you want, in the amounts that you want, for a whole week so that we really understand your unique preferences. After all, that’s what you’ve always returned to in the past, and will again, if we don’t discover them and treat them.

“Treating” food preferences?

That’s right, “treating”. We know that your food preferences are nothing but a collection of conditioning that’s built up over your life. In the very first lesson we show you how easy it is to switch a preference off. Here’s Jacquie, below, giving you a bird’s-eye view of what it’s like to lose a particular food preference in just minutes (and last time I saw Jacquie by the way, she proudly lifted her shirt to show me how tightly she had to pull her belt now to keep her trousers up!). Go Jacquie!

Postscript: Jacquie came up to me a few months later at a networking meeting and lifted her shirt to show me that she had to tighten her belt to keep her suit pants up. In all that time she’d had hot chips just once, didn’t miss them, and was losing weight without having to think about it. Perfect!

. 

The real truth about weight loss that is easy, permanent, and stress free

If you want to lose weight without feeling like you’re fighting your fat or your appetite, there’s only one way to do it, and that’s by discovering where your calories are coming from, and treating your food preferences so that you simply cannot eat in a way that supports fat gain.

End of story.

Try it for a whole month for just $1

Totally immerse yourself, or just skim through, it’s up to you. Of course, if you seriously want results, you need to know that just skimming, or just picking out bits and pieces will not work! This is not the same old stuff you’ve seen before and there are things to learn and master. You may even discover that your issues are in fact quite complex, and need us to work with your psychologist in order to help them to help you to master the 5 techniques and turn you into that effortlessly trim and healthy person that you want to be.

But you’ve got a whole month to decide, so go you!